Lecture 1 :

企业战略与企业运营

Strategy & Operations

描述：本节课我们将着眼于公司的整体战略和细分市场决策，观察此二者与公司应用于每一个细分市场的日常运营方式的关系。我们将讨论战略和运营的一致性为何是企业取得成功的关键，以及二者的不匹配将导致的灾难性后果。

Description: In this session, we will explore the link of a firm’sdecisions about their overall strategy and market segment with theirdecisions about how they choose to serve that market segment throughtheir day-to-day operations. We will discuss how the alignment ofstrategy and operations is a roadmap to success and how amisalignment can lead to disastrous outcomes.

Lecture 2:

商业模拟：新产品的开发与分销

Business Simulation: Developing & Distributing New Products

描述：本节课将会是一次商业实践模拟，学生将参与到产品的设计决策中来。所有的决策都会和成本及需求预测产生影响。同样，需求预测与成本也将影响产品的库存和采购决策。在销售季开始的时候，学生还将就营销活动如何进行以及如何根据当地的变化调整策略做出决策。最后学生需要向“董事会”进行汇报并解答相关的问题，将从回答和利润的角度决定模拟的获胜者。

Description: In this session, you will take part in a simulationwhere you will make product design choices. These design choiceswill have an impact on the costs and demand forecasts associatedwith your products. The forecasts and costs, in turn, will affectyour inventory and sourcing decisions. You will also make decisionsabout marketing events and how to react to changes on the groundonce the selling season starts. Finally, you will have to report toand answer questions from board members. A link to the simulation,as well as usernames and passwords for each team will be provided atthe beginning of the session. The winning team (determined by yourprofit and whether board members agree with your decisions) willreceive a prize!

Lecture 3:

分析商业流程与自动化投资

Diagnosing Business Processes and Investing in Automation

描述：我们将讨论激励措施在组织中的作用，以及当激励措施设置欠妥时，这些措施会在多长时间内反应出偏差。之后我们将确定三个可以帮助我们评估业务流程变化的指标，并探索如何利用这些指标评估技术投资的价值。我们将把这些知识应用到澳大利亚铁矿的自动化投资中。

Description: We will discuss the role of incentives within anorganization and how quickly those incentives can get misalignedwhen they are not set appropriately. We will then identify threemetrics that can help us evaluate changes to business processes andexplore how those metrics can help us evaluate the value oftechnology investments. We will apply our knowledge to theautomation investments at an Australian Iron Ore mine.

Lecture 4:

商业伙伴关系中的信任与可信任程度

Trust & Trustworthiness in Business Partnerships

描述：我们将总结分析前两次课中的讨论成果，并简要介绍公司优化库存的数学方法及相关背景。之后我们将通过模拟应用这些知识。在此次模拟中，学生将在每一轮扮演两个合作伙伴之一，每一个学生将在每一轮游戏中与班上的不同商业伙伴配对。您对合作伙伴的信任程度以及您表现出的可信赖程度，将是您获得利润的关键决定因素，最后将决出两名优胜者。我们将讨论信任和可信赖性对业务决策的影响、促成信任的条件以及这些对全球业务意味着什么。

Description: We will formalize part of our discussion from Sessions2 and 3 with a brief mathematical background about how firms makeinventory optimization decisions. We will then put that knowledge touse through a simulation where, in each round, you play the role ofone of two business partners. In each round of the game, you will bematched with a different business partner from the class. The levelof trust you have for your partner and the level of trustworthinessyou display will be a key determinant in the profits you make. Twowinning individuals (determined by your profit) will receive aprize! We will discuss the implications of trust & trustworthinessfor business decision-making, the conditions that enable trust, andwhat this means for global business.

Lecture 5:

商业模式创新

Business Model Innovation

描述：我们将首先讨论一家公司如何进行创新——不是通过推出新产品创新，而是通过改变其产品销售给最终消费者的方式创新。 换句话说，他们创新的是商业模式，而不是产品本身。我们将通过讨论商业模式如何在利益相关者之间建立信任，将本次课与之前的模拟联系起来。最后，我们将在不同行业的诸多案例中寻找共同点：这些案例中，公司都是在留在现有市场的前提下，通过从根本上改变他们销售产品和提供服务的方式创造机会，利用新兴科技进行颠覆。这些将使我们学会如何进行商业模式创新，以辅助于最终演示和报告。

Description: We will first discuss how one firm innovated—not bycoming up with a new product, but—by changing how its products weresold to the end-consumer. In other words, they innovated on thebusiness model, rather than the product itself. We will link thissession to the previous session by discussing how business modelscan enable trust between stakeholders. Finally, we will draw commonthemes across many examples of companies in different sectors thathave created opportunities and disruption by fundamentally changinghow they sell their products and services (i.e. staying in theirexisting market)—often leveraging emerging technological trends.This will enable us to develop a framework you can apply forbusiness model innovation, which will be useful for your finalpresentation and report.

Lecture 6:

Summary, and Q&A

最终成果展示、课题答疑